L'oréal luxe

With a growing global market, perfume are thé very la nature of Luxury. Despite intensif competition, the Division’s brands performed an extremely well, securing several major successes, and strengthened your appeal for consumers of tous generations.


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Skincare is auto most dynamic category in auto market and at L’Oréal Luxe, which completed 22% development in 2019. Thanks venir a portfolio of iconic and complementary brands, the division offers a wide selection ns exceptional products featuring the recent innovations.


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In today’s world, high-end brands must build privileged relationships v consumers, that want much more personalised services et exclusive products. Thé direct-to-consumer channel, which gives a unique experience online and in stores, theatre a sérieuse role.


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The suture brand is attracting growing numbers ns consumers in auto United-Kingdom. Driven by the success of le noir Opium, one ns the top 5 bestselling women’s fragrances , and the triumphant launch de Libre, Yves heilig Laurent remains one ofthe dessus 10 leading beauty brand in auto United Kingdom . The brand also posted remarkable performance in lip makeup, becoming auto third bestselling brand , thanks in taille part to the success ns Rouge Pur couture The Slim lipstick.

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Tokyo-based professional makeup brand Shu Uemura has actually reinvented itself à reach général Z  et Millennials . Its products, such as Rouge endless lipstick and Unlimited Foundation, are rapidly winning over younger generations, oui are that collaborations with unique and inspiring celebrities. à la example, Shu Uemura invite comedian Naomi Watanabe, thé icon of elle generation, venir promote its new cosmetics range, now Me , and has developed limite editions featuring young people’s childhood heroes, choose Pikachu.

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it seems naught can arrêter the Italian brand in its chercher to victory over consumers worldwide. Underpinned by the success du its fragrance Sì, Giorgio Armani has earned a lasting carré among the globale Top 10 in women’s fragrances . Sì Passionne has done an especially well in auto United States. Moreover, thanks venir its makeup triumphs – Lip Maestro, Cushion à Go et Power cloth – Giorgio Armani is now auto fifth most sold makeup brand in China . Ce also confirmed its success in the skincare group with its étoiles range Crema Nera.

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Since auto 2012 launch ns its Water Lovers plan to raise awareness about preserving water resources et minimising the un tube of that products on aquatic ecosystems, Biotherm has continuously proven that commitment venir protecting auto planet’s oceans. Oui part de World s Day, Biotherm unveiled partnerships v NGOs  mission Blue et Tara ocean Foundation. The brand’s products additionally embody its commitments. That Waterlover sunscreen, i beg your pardon is 95% biodegradable, attributes a combination du SPF filters à reduce its un tube on aquatic biodiversity.